Machine learning and algorithm-based intelligence are impressive, but often lack what is natural to humans: common sense. It is well known that if you put the same content on multiple pages, the content will be duplicated. But what if you create a page Mexico Phone Number List about similar things that have important differences? The algorithm flags them as duplicates, but humans have no problem distinguishing pages like these. E-Commerce: Similar products with multiple variations or Mexico Phone Number List significant differences Travel: Hotel Branch, Destination Package with Similar Content Job Ads: Comprehensive List of Same Items Business: Page of a local branch offering the same service in different regions How does this happen? How can I find the problem? What can you do about it? Risk of duplicate content Duplicate content interferes with your ability to display your site to search users in the following ways: Unintentionally competing unique page rankings for the same keyword are lost Unable to rank pages in the cluster because Google has selected Mexico Phone Number List one page as legitimate Loss of site authority for large amounts of thin content How machines identify duplicate content Google uses an algorithm to determine if two pages or parts of a page are duplicate content. This is defined by Google as "quite similar" content. Google's similarity detection is based on the patented Simhash Mexico Phone Number List algorithm that analyzes blocks of content on web pages. It then calculates a unique identifier for each block and creates a hash or "fingerprint" for each page. Scalability is important because the number of web pages is huge. Simhash is currently the only viable way to find duplicate content on a large scale. The Simhash fingerprint is: It's cheap to calculate. They are established with a single crawl of the page. The fixed length makes comparisons easy. You can almost find duplicates. Unlike many other algorithms, it equates small page changes with small hash changes. This means that the difference between any two fingerprints can be measured algorithmically and Mexico Phone Number List expressed as a percentage. To reduce the cost of evaluating every pair of pages, Google uses the following techniques: Clustering: Only fingerprints within a cluster should be compared by grouping a set of pages that are sufficiently similar. This is because everything else is already classified as different. Estimate: For very large clusters, the average similarity is applied after a certain number of fingerprint pairs have been calculated. Compare page fingerprints. Source: Detection of nearly duplicate documents for web Mexico Phone Number List crawl (Google patent) Finally, Google uses a weighted similarity rate that excludes certain blocks of the same content (boilerplate: header, navigation, sidebar, footer, disclaimer, etc.). Use n-gram analysis to consider the subject of the page and determine which words on the page appear most often.

If you have been following Rock's blog for some time, you must already be duly aware of the weight that data has in a content strategy. Editor Mexico Phone Number List Rock Content Sep 8, 18 | 13 min read This part is no longer new, right? But do you think this concern applies exclusively to this type of strategy? What is the real weight that data has within a company? How does a guy from Business Intelligence get into that story? And what can be the impact of this tool on the success of your company? Today we are going to show you that information and data are basic and essential tools to guide decision-making in companies. Business Intelligence is one of the tools that Mexico Phone Number List emerges strongly in the digital transformation adopted by companies. Of course, we are also going to talk about how it applies to the wonderful universe of content marketing. Here we go! Digital Marketing Guide Find out how to improve your strategy right now Data and information First: we need to talk about the difference between data and information. The data collection process has the objective of creating a real bank. Data collection is not the same thing as information. The data needs to be worked on so that, over time and due analysis, this compilation becomes assertive information . The Mexico Phone Number List information is easy to read, it is assertive, and it points you to a path, solution, problem, etc. The data doesn't tell you anything: it's just a collection. That said, let's move on! Competitive intelligence Is making more assertive and reliable strategic decisions a concern for you? Then you should understand what the term Competitive Intelligence means. Let's paste the definition directly from the Brazilian Association of Competitive Intelligence Analysts : it is the proactive informational process that leads to the best decision-making, whether strategic or operational. This is a systematic process that seeks to understand the forces that govern business, reduce risks and Mexico Phone Number List lead to anticipatory decision-making . It is clear that we are talking about making decisions that can directly affect the future and health of a company. Interesting so far; but where to start? In order to start this process, you need a solid foundation to guide your decision making. Creators and assumptions do not help. Business feeling is welcome, but something more concrete gives you a much better chance of making a good choice. In short, you need a system that offers data collection. The interpretation and analysis of this collection is transformed into Mexico Phone Number List information, and it is from this that you have the conditions to analyze a context, a scenario, and allow you to make a decision. Business Intelligence for decision making Business Intelligence (BI) does not mean the same as Competitive Intelligence. BI can be understood as the means used to achieve the main objective of Competitive Intelligence . BI is a term commonly associated with the information Mexico Phone Number List technology universe because it implies some type of operating system and database. Essentially, Business Intelligence can be defined as a technology-based process that aims to analyze data.