And apparently, in one of those corners, there's a belief that Google rewards long content, wordy content. Advertising Continue reading below Except it is. Your new BERT algo clearly gives preference to those who have just filled the page with a ton of content. It might Banner Design not count words per se, but it's about ranking pages that have a lot of content like 4000-6000 words. — Sam Gupta (SamGupt75613347) August 31, 2020 And John Mueller was quick to reply, no, that wasn't true. It's not correct. If you're curious about how search engines might use technologies like BERT, there's plenty Banner Design of research papers out there, and there's the cool https://t.co/cxRUGGrCus by jroakes, which lets you play with factors and weights.
More words are not better. — (JohnMu) August 31, 2020 Later in the discussion, someone added this important idea: If I'm looking for an Banner Design answer to something, I'm usually not going to read anything longer than 1000 words. I need the answer, not a novel. — Nicholas (Nicholas_Tri) August 31, 2020 Mueller later claimed that word count was not a ranking Banner Design factor, but more importantly, he said it was good to use word count as a guide for your writing projects: Advertising Continue reading below Sorry if that felt like splitting your hair, but I think it's also important to be direct with topics like this. We do not use word count for ranking. It's fine to use the word count Banner Design for *yourself* as a guide for your content, if it encourages better content from your writers. — (JohnMu) September 1, 2020 It's a good idea.
I sometimes see posts so short they might as well be tweets. And that's the kind of content that could be perceived as thin. So giving yourself an arbitrary minimum word count goal can force a writer to think about important points that otherwise would have been Banner Design left out. So it's not about hitting a particular word count, it's about teaching yourself, sometimes forcing you, as a writer, to be understanding in a useful way. By Jove, I think you have it! One of the participants Banner Design in the discussion reiterated the lessons learned and Mueller replied in the affirmative: Yes exactly! Also, not all pages need to be complete, sometimes people just want a quick and simple answer.