The decision to carry out a project with the main figures in the industry was, in a way, a natural matter. As Aby points out, “We have published, since its inception, many designers who are now important personalities. We have seen the growth and professionalization of the industry.” In this sense, Spontaneous Generation , in addition to being an exhaustive mapping of design in Mexico, was a way to support the designers that Coolhuntermx saw grow. Although at the beginning the project was not intended to be a documentary, noting the long list of names and the ambition of covering little more than a decade of design in Mexico, the team decided to rethink the format. "
When we realized the amount of names and video content that was being generated by the team at Estudio CH -the agency part of Coolhuntermx- he decided to enlarge the project and turn it into a documentary," says Aby. Spontaneous Generation: the jewelry retouching service documentary that traces design in Mexico 10 The urban artist, designer, illustrator and Domestika teacher, Smithe, is part of the Coolhuntermx documentary. With a process that took about two years and was reconfigured due to the pandemic, the production of Spontaneous Generation was a challenge in itself since during the pandemic important restructurings had to be made to the message,
new names were added to the documentary and sought to delve into the effects of the health crisis in the field of design. With a series of conversations that follow one another to tell the history of design in Mexico, the documentary covers everything from the 1968 Mexico Olympics—an event that was a trigger in the history of design in the country—to the recent initiatives and design fairs such as Design Week and the Mexican Design Open . Spontaneous Generation: the documentary that traces design in Mexico 12 "Spontaneous Generation" is currently free on the Cinépolis Klic platform. What awaits design in Mexico? Being a country with a great cultural heritage from different native peoples,