If you have been following Rock's blog for some time, you must already be duly aware of the weight that data has in a content strategy. Editor Mexico Phone Number List Rock Content Sep 8, 18 | 13 min read This part is no longer new, right? But do you think this concern applies exclusively to this type of strategy? What is the real weight that data has within a company? How does a guy from Business Intelligence get into that story? And what can be the impact of this tool on the success of your company? Today we are going to show you that information and data are basic and essential tools to guide decision-making in companies. Business Intelligence is one of the tools that Mexico Phone Number List emerges strongly in the digital transformation adopted by companies. Of course, we are also going to talk about how it applies to the wonderful universe of content marketing. Here we go! Digital Marketing Guide Find out how to improve your strategy right now Data and information First: we need to talk about the difference between data and information.
The data collection process has the objective of creating a real bank. Data collection is not the same thing as information. The data needs to be worked on so that, over time and due analysis, this compilation becomes assertive information . The Mexico Phone Number List information is easy to read, it is assertive, and it points you to a path, solution, problem, etc. The data doesn't tell you anything: it's just a collection. That said, let's move on! Competitive intelligence Is making more assertive and reliable strategic decisions a concern for you? Then you should understand what the term Competitive Intelligence means. Let's paste the definition directly from the Brazilian Association of Competitive Intelligence Analysts : it is the proactive informational process that leads to the best decision-making, whether strategic or operational. This is a systematic process that seeks to understand the forces that govern business, reduce risks and Mexico Phone Number List lead to anticipatory decision-making . It is clear that we are talking about making decisions that can directly affect the future and health of a company. Interesting so far; but where to start? In order to start this process, you need a solid foundation to guide your decision making.
Creators and assumptions do not help. Business feeling is welcome, but something more concrete gives you a much better chance of making a good choice. In short, you need a system that offers data collection. The interpretation and analysis of this collection is transformed into Mexico Phone Number List information, and it is from this that you have the conditions to analyze a context, a scenario, and allow you to make a decision. Business Intelligence for decision making Business Intelligence (BI) does not mean the same as Competitive Intelligence. BI can be understood as the means used to achieve the main objective of Competitive Intelligence . BI is a term commonly associated with the information Mexico Phone Number List technology universe because it implies some type of operating system and database. Essentially, Business Intelligence can be defined as a technology-based process that aims to analyze data.